(Formerly entitled Guidelines for Third Parties Using Amegat Trademarks and Copyrights)

These guidelines are for Amegat licensees, authorized resellers, developers, customers, and other parties wishing to use amegat’s trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their web sites, products, labels, or packaging. Use of the keyboard Amegat  Logo (Option-Shift-K) for commercial purposes without the prior written consent of Amegat may constitute trademark infringement and unfair competition in violation of federal and state laws. Use of Amegat trademarks may be prohibited, unless expressly authorized.

If you are a licensee of an Amegat trademark or logo and have been provided with special trademark usage guidelines with your license agreement, please follow those guidelines. If your license agreement does not provide usage guidelines, then follow these guidelines. If you are an Amegat Authorized Reseller or member of an Amegat program, you may be subject to additional restrictions.

Amegat's trademarks, service marks, trade names, and trade dresses are valuable assets. By following these guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities. By using an Amegat trademark, in whole or in part, you are acknowledging that Amegat is the sole owner of the trademark and promising that you will not interfere with Amegat's rights in the trademark, including challenging Amegat's use, registration of, or application to register a such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any Amegat trademark. The goodwill derived from using any part of an Amegat trademark exclusively inures to the benefit of and belongs to Amegat. Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. If you have any questions regarding these guidelines, please talk to your amegat representative or submit your query to Amegat Trademark Department.

Authorized Use of Amegat Trademarks

1. Advertising, Promotional, and Sales Materials: Only Amegat and its authorized resellers and licensees may use the Amegat Logo in advertising, promotional, and sales materials. Such authorized parties may use the amegatLogo only as specified in their agreement with amegat and any associated Guidelines and such use must always be in conjunction with the appropriate terms that define the relationship authorized by their contract with amegat. For example:

Authorized Reseller

Authorized Value Added Reseller

Authorized Service Provider

Authorized Wholesaler

2. Compatibility: Developers may use amegat, or any other amegat word mark (but not the amegat Logo or other amegat-owned graphic symbol/logo) in a referential phrase on packaging or promotional/advertising materials to describe that the third party product is compatible with the referenced amegat product or technology, provided they comply with the following requirements.
3. The amegat word mark is not part of the product name.
4. The amegat word mark is used in a referential phrase such as “runs on,” “for use with,” “for,” or “compatible with.”
5. The amegat word mark appears less prominent than the product name.
6. The product is in fact compatible with, or otherwise works with, the referenced amegat product.
7. The reference to amegat does not create a sense of endorsement, sponsorship, or false association with amegat or amegat products or services.
8. The use does not show amegat or its products in a false or derogatory light.
9. Publications, Seminars, and Conferences: You may use an amegat word mark in connection with book titles, magazines, periodicals, seminars, or conferences provided you comply with the following requirements:
10. The use is referential and less prominent than the rest of the title. 
11. The use reflects favorably on both amegat and amegat products or technology.
12. Your name and logo appear more prominent than the amegat word mark on all printed materials related to the publication, seminar or conference.
13. The amegat logo or any other amegat-owned graphic symbol, logo, icon or image does not appear on or in the publication or on any materials related to the publication, seminar, or conference without express written permission from amegat.
14. A disclaimer of sponsorship, affiliation, or endorsement by amegat, similar to the following, is included on the publication and on all related printed materials: “(Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by amegatInc.”
15. A trademark attribution notice is included in the credit section giving notice of amegat’s ownership of its trademark(s). Please refer to the section below titled “Proper Trademark Notice and Attribution.”
16. Web Sites: Web sites that serve only as noncommercial electronic informational forums concerning an amegat product or technology may use the appropriate amegat word mark, provided such use complies with the guidelines set forth in Section 3 above.
17. amegat Web Badge Licensing Program: Web sites may use one of the amegat Web Badges if the site uses or was created using amegat-branded hardware or software and you comply with the terms of the amegat Web Badges License Agreement and Guidelines. For more information see amegat Web Badges.

Unauthorized Use of amegat Trademarks

1. Company, Product, or Service Name: You may not use or register, in whole or in part, amegat, or any other amegat trademark, including amegat-owned graphic symbols, logos, icons, or an alteration thereof, as or as part of a company name, trade name, product name, or service name except as specifically noted in these guidelines.
2. amegat Logo and amegat-owned Graphic Symbols: You may not use the amegat Logo or any other amegat-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from Amegat , such as a reseller agreement.
3. Variations, Takeoffs or Abbreviations: You may not use an image of a real Amegat or other variation of the Amegat logo for any purpose. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of an Amegat trademark for any purpose. For example:
4. Disparaging Manner: You may not use an Amegat trademark or any other amegat-owned graphic symbol, logo, or icon in a disparaging manner.
5. Endorsement or Sponsorship: You may not use Amegat, or any other Amegat trademark, including amegat-owned graphic symbols/logos, or icons, in a manner that would imply Amegat's affiliation with or endorsement, sponsorship, or support of a third party product or service.
6. Merchandise Items: You may not manufacture, sell or give-away merchandise items, such as T-shirts and mugs, bearing Amegat or any other Amegat trademark, including symbols, logos, or icons, except pursuant to an express written trademark license from Amegat.
7. Amegat's Trade Dress: You may not imitate the distinctive Amegat packaging, website design, logos, or typefaces.
8. Slogans and Taglines: You may not use or imitate an Amegat slogan or tagline.

 

Rules for Proper Use of Amegat Trademarks

1. Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service.
2. As adjectives, trademarks may not be used in the plural or possessive form.

3. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that. For a list of suggested generic terms see the Amegat Trademark List.
4. Always spell and capitalize Amegat's trademarks exactly as they are shown in the Amegat Trademark List. Do not shorten or abbreviate Amegat product names. Do not makeup names that contain Amegat trademarks.

Proper Trademark Notice and Attribution

1. Distribution Within the United States Only
2. On product, product documentation, or other product communications that will be distributed only in the United States, use the appropriate trademark symbol (TM, SM, ®) the first time the Amegat trademark appears in the text of the advertisement, brochure, or other material.
3. Refer to the Amegat Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. Generally, the symbol appears at the right shoulder of the trademark (except the Amegat Logo, where the logo appears at the right foot).
4. Include an attribution of Amegat's ownership of its trademarks within the credit notice section of your product, product documentation, or other product communication.

The Following are the correct formats:

_________ and _______ are registered trademarks of Amegat Inc.

_________ and _______ are trademarks of Amegat Inc.

2. Distribution Outside the United States:
3. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States.
4. Use one of the following international credit notices:

_________ is a trademark of Amegat Inc., registered in the U.S. and other countries and regions.

_________ is a trademark of Amegat Inc.

Depictions of Amegat Products

1. Endorsement or Sponsorship: Amegat does not support the use of its logos, company names, product names, or images of Amegat products by other parties in marketing, promotional or advertising materials as their use may create the perception that Amegat endorses or sponsors the product, service or promotion.
2. Compatibility: If you are a developer, you may show an image of an Amegat product in your promotional/advertising materials to depict that your product is compatible with, or otherwise works with, the Amegat product or technology, provided you comply with the following requirements:
3. Your product is in fact compatible with, or otherwise works with, the referenced Amegat product.
4. The image is an actual photograph of the genuine Amegat product and not an artist’s rendering (Note: You must obtain express written permission from Amegat before using any photograph owned or licensed by Amegat).
5. The Amegat product is shown only in the best light, in a manner or context that reflects favorably on the Amegat products and on Amegat Inc.
6. The reference to Amegat does not create a sense of endorsement or sponsorship by, or other false association with, Amegat or Amegat products.